Everything that provides 3rd-party validation is essential.
Traditionally, it's like a logo, tweets, maybe some winnings.
Strong testimonials are desirable for construction companies and essential for conversion. A person needs someone, and this kind of video can create an emotional and informational engagement. BCS, may your prospect have a similar problem or need.
Video testimonial, text, or images with links that showcase your work, experience, and partnership.
There is a difference between text testimonials and concert problem-solving. A testimonial is better if it includes visual examples. That's why testimonials can be converted into a portfolio, which is better with images and keywords.
A nice example is when testimonials are also included in your case studies.
Or they could have some images of what was done.
Yes, video requires more time and approval from previous clients. But let's be honest: nowadays, every company has at least some photos, as social media involves consistent posting.
So, use them on the website not only for a general gallery but also for testimonials.
The video section about the company or video testimonials takes the prospect's attention and impacts the CRO.
Enhancing engagement by showcasing service processes, team, or company atmosphere. Quick visual summary to get an understanding.
Build credibility, increase conversions, and reassure clients.
Check a video explanation:
Hi 👋 I’m Karina Slizova, your go-to Web-dev
↳ I help businesses scale with Webflow
↳ Built +25 high-converting websites
